It is always special when a story connects so naturally with its audience. This video has already reached more than 600,000 views, showing just how strongly our asstes resonated with our peers!
When surgeons take their own medicine
In the video, UK surgeon Dr. Mfazo Hove shares his personal experience with ZEISS AT LISA trifocal lenses. What makes the story so compelling is the combination of professional expertise and personal perspective. As both a surgeon and a patient, he speaks from a place of trust and authenticity that viewers can feel.
For shotlist media, this kind of content is what we love to create: clear, honest, and emotionally engaging storytelling that brings medical innovation to life. The video not only celebrates a successful collaboration, but also the power of a well‑told story to reach and inspire many people. Well done Dr. Mfazo Hove! Over 640.000 clicks in less then a year.
