
What happens when an eye surgeon stops talking about a medical technology as a professional — and starts talking about it as a patient?
That was the starting point for “ZEISS IOLs – Through My Own Eyes”, our campaign produced by shotlist media for ZEISS.
And now, this very personal story has taken another step: we are finalists at The Lovie Awards in Health, Wellness & Pharmaceutical – Advertising, Media & PR 2026!

Public voting for the People’s Lovie is open until 15 October 2026.
CLICK HERE AND VOTE:
"ZEISS IOLs - Through my own eyes"
CHEERS!!